Rules

Any words / collateral featuring Hutchies' brand or name must be approved by Hutchies (Team Leader and Communications Team) prior to publishing. Once material has been created, please submit it for review to Hutchies' Communications Team.

Any logos or graphics available in our brand guide can be used, so long as you follow the requirements outlined below:

1. Specific requirements provided below when using in project marketing (by clients / agents etc)
2. Specific requirements provided below for suppliers / subcontractors / consultants
3. Choosing the right logo
4. Maintaining clear space around our logos
5. Using our logos correctly and avoiding our logo don'ts
6. Using our standard fonts when creating material on our behalf
7. Using the right colours

Where a building contract has been executed

Hutchies' brand and / or name can be used with the following type of language:

• Builder appointed
• Builder awarded
• Building contract signed
• Construction commencing / underway

Where an early works / ECI contract has been executed

For projects where Hutchies is assisting in the early works / design process (ie through an early contractor involvement process), we do not participate in project marketing until construction works have commenced.

Clients can use the following type of language (without mentioning Hutchies' name) to promote the status of the project: 

• Builder assisting through an early involvement process
• Early contractor involvement phase underway to finalise design and buildability
• Contractor appointed to design process

If you have any questions, please contact Hutchies’ Comms Team.

Hutchies' brand and / or name can be used by any of our project partners where a contract has been executed with Hutchies. 

Our brand and name must always be used in a professional manner. 

Hutchies is a nickname we're really proud of. We've traced it back to the early days of Hutchies' Yard in West End in the 1950s. Its rare that brands become so well known that people shorten their name colloquially, so its something we wear with pride. Think of it like Maccas, Woolies and Coke — all huge brands that have owned the nicknames people have given them through strong branding.

We happily go by either — and both are legal trading names. 

Our general rule of thumb is mixing between the two when writing about the company to avoid too many repeats.

Hutchies is our colloquial name and is often heard in conversation. Hutchinson Builders can be used in more formal settings. 

This logo can be used in casual and informal situations like sponsorships, campaigns, internal communications and anywhere our other two primary logos aren't really suited.

We operate our whole business under the single entity of J Hutchinson Pty Ltd (our 'group') with trading names and sub brands across our core offerings:

• Hutchies (the collective of all our divisions)
• Hutchinson Builders (our core construction service)
• Hutchies Civil (division)
• Hutchies Cranes & Hoists (division)
• Hutchies Joinery (division)
• Hutchies Modular (division)
• Hutchies Training (division)
• Hutchies Yard (locations)

We also have other specialist initiatives / offerings under the same entity which have their own brands:

• Hutchies' Truth (our infamous newsletter)
• Hutchinson Honey Bees 
• Esco Energy Solutions
• Statim Yaga (our Indigenous training program)
• Construction Sustainability & Technology
• Berlesimo Formwork

Hutchies, Hutchinson Builders and certain graphics relating to our company, are registered ® trade marks of J Hutchinson Pty Ltd. Any redistribution or reproduction of part or all of the Material or any of these trade marks in any form without our prior written approval is prohibited. 

We reserve all our legal rights and remedies in relation to any infringement of our rights in respect of our brand usage. 

For any branding support, please contact Hutchies' Comms Team.